Google Ads management for UK businesses

I run your Google Ads. You get the leads.

Google Ads management for UK businesses, run by one person. £750 a month to start, 30 days' notice, no percentage of ad spend.

Book a 15-minute fit call See how it works

Founding client rate: £750 per month for the first 3 client accounts. Pause or cancel with 30 days' notice.

No percentage of spend. Ad spend paid direct to Google.

Three client slots at the founding rate. If it's not a fit, Thomas will say so on the call.

Weekly summary

This week at a glance

Wk 6

Spend

£2,840

vs £2,950 last week

Leads

vs 29 last week

Cost per lead

£74.74

vs £101.72 last week

What I changed this week

· Added 22 negative keywords from search-term review
· Paused ad group with 0 conversions in 21 days
· Tested new headline across top 3 campaigns

The person behind the work

Your account is managed by Thomas.

Thomas has run paid search for UK businesses for the last seven years. He works on the account himself, every week. Nothing is passed to a junior or outsourced to a team you've never met.

He also builds the tracking, scripts and dashboards that keep the account honest, so the time spent on it goes into optimising the campaigns rather than writing reports about them.

Paid search: 7+ years
Certified: Google Ads, Microsoft, GA4
Track record: UK SMEs, since 2019
Delivery: Personally managed

View Thomas's experience on LinkedIn

The delivery model

Account management that stays focused on what matters next.

Routine management continues while one clearly defined strategic priority moves forward.

Run

I run your Google Ads week to week

I monitor and manage your account throughout the month. Search term reviews, bid adjustments, copy tests, conversion tracking checks and waste reduction happen as part of the service, not as extras.

Budget pacing and bid management
Weekly search term and negative keyword reviews
Conversion tracking and analytics checks
Copy and asset testing
Written weekly summary of what changed

Prioritise

A short list of what to do next

Each month I send a prioritised list of changes worth making, ranked by how much they should move the needle. You see the work before I do it, and you can ask questions before anything goes live.

What the change is
Why it should help
How big the expected impact is
How long it should take

Report

A weekly summary and a monthly call

Every week you get a short written note covering spend, leads, sales, and what I changed. Every month we get on a 30-minute call to walk through the numbers and agree the next set of priorities.

Weekly written summary
Monthly 30-minute review call
Cost per lead and cost per sale tracking
One shared place for questions and requests

Arrange a 15-minute fit call

Decision quality

Every recommendation comes with a reason.

Recommendations aren't used to create the appearance of activity. Each one is assessed against its likely commercial value for the client.

Example recommendation

Restructure an inherited account

Recommended

Why now

A new client's account was built by a previous provider. Campaigns overlap, budgets are scattered, and performance data is unreliable.

Evidence

Duplicate keywords across campaigns
No clear conversion strategy
Budget split across too many ad groups
Search term waste visible in the data

Expected outcome

Cleaner structure, reduced waste, and a reliable baseline to measure future initiatives against.

Effort Medium

Confidence High

Measurement plan

Track cost per conversion, waste reduction, and conversion rate before and after the restructure.

Recommendation

Prioritise immediately after the tracking audit is complete.

How it works

From fit call to managed account.

01

Fit call

Book a 15-minute call. Thomas confirms whether the service fits your business and your ad spend.
02

Connect

Subscribe, share access to your Google Ads account, and tell Thomas about your offer and sales process. He sets up a Trello board for requests and priorities.
03

Audit and prioritise

Thomas reviews account structure, conversion tracking and wasted spend, then sends a prioritised list of changes to make in the first 30 days.
04

Manage and report

Ongoing management begins, with a written weekly summary and a 30-minute call at the end of each month.

One clear subscription

One client. One monthly price.

Per client account. Advertising spend is paid directly to Google and Microsoft.

Add a subscription for each additional client account. Unusual requirements can be discussed on the fit call before you commit.

Paid Search Partner

Founding client rate

£750 per month

First 3 client accounts

Available to the first three client accounts. Your founding rate stays the same while you remain subscribed.

The standard subscription price is £1,250 per month.

Arrange a 15-minute fit call

15-minute fit call. No obligation. Pause or cancel with 30 days' notice.

Included

One Google Ads account
Ongoing management and optimisation
Weekly written summary
Monthly 30-minute review call
Conversion tracking oversight
Prioritised monthly roadmap
No percentage of spend fee

You can pause for up to 60 days and keep your founding rate. If you cancel and return later, the current published price will apply.

If the service suits your agency and client, Thomas will send you a subscription link after the call. If it doesn't, he will tell you directly.

A deliberate fit

Built for businesses who want an experienced person running the account.

Probably right for you if

You run a UK business and Google Ads is one of your growth channels
You sell something people actually search for
You want one person doing the work, not a rotating team
You want written updates each week and a 30-minute call each month
You are open to advice on the offer, the landing page or the conversion path if the data points there

Probably not right if

You want the cheapest provider
You want guaranteed lead numbers
You want a full website redesign, app build or SEO campaign
You want someone to talk to your customers on your behalf
You need a 24/7 support team behind the account

Questions before the call

Clear boundaries from the start.

Who runs the account?

I do. Thomas Christopher. The person you talk to on the call is the person doing the work. Nothing is passed to a junior or an outsourced team.

Do I have to commit to a long contract?

No. It is a rolling monthly subscription. You can pause or cancel with 30 days notice. If you cancel and come back later, the current published price applies.

Is the ad spend included?

No. You pay Google directly for the ad spend. The subscription covers my time managing the account, not the clicks.

What if I do not have a Google Ads account yet?

That is fine. I will set one up at no extra cost, including conversion tracking, so the account is ready to take spend.

How much ad spend do I need?

At least £2,000 a month, ideally more. Below that the data is too thin to make confident decisions and the subscription fee does not make sense.

How long until I see results?

Honest answer, it depends on the account, the offer and the market. New accounts usually take 4 to 8 weeks before the data is good enough to optimise properly. Existing accounts with poor tracking can see a difference in the first month.

Do you guarantee a number of leads?

No. Anyone who guarantees a fixed number of leads from paid search before they have access to your account, your offer and your sales process is selling you something. I guarantee the work, which is structured management, weekly reporting, monthly calls and a prioritised roadmap.

Do you also do SEO, social or web design?

No. This is a Google Ads management service. If you need those other things, I will happily recommend someone I trust.

How do we communicate?

A shared Trello board for requests and priorities. Email for everything else. A 30-minute call once a month to walk through the numbers.

Can I see examples of your work?

I can share redacted screenshots of account structures, dashboards and results on request, with the client names removed.

How do we start?

Book a 15-minute fit call below. If we are a good fit I will send you the subscription link and we will schedule a kickoff the same week.

See whether it fits

Book a 15-minute fit call.

In 15 minutes, Thomas will tell you whether the service is the right fit for your business. If it isn't, he will tell you that too.

Book a 15-minute fit call